Pan European pitch work for Samsung LED TVs.
The product features the latest LED Black-Screen
technology to perfectly reproduce colour, so creating
an enhanced user experience. The client asked for a
standout idea. Our solution was to use traditional media
but employ a creative thought that was not bound by
the usual media constraints. This was more than just an
exercise in advertising, it was about creating
immediate impact by emphasising the enhanced
colour performance in an innovative way.
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