Aldi Christmas TV Campaign 2014
When any retailer goes on TV at Christmas, they go up
against a multitude of other names all fighting for their slice of the festive
consumer spend. So as the annual battle of the retailers reached fever pitch in
2014 our Aldi Christmas TV campaign went up against the likes of John Lewis,
Marks & Spencer, Sainsbury’s, Tesco, Lidl, Argos and the rest. The ad first aired on Thursday 6th November during
Emmerdale on ITV1. The creative thought was ‘Everyone’s coming to us this
Christmas’, which underlines Aldi’s increasing popularity with consumers and
extensive product offering. The campaign opened with a 60-second ad featuring the
talented Jools Holland and his band. A series of 20” ads were also created. The agency was McCann Manchester. The Director was Lucy Blackstad at Another.